NBA on TNT (not TNA)

The NBA opened tonight on TNT with a San Antonio Spurs victory over a "Greg-Oden-Less" Portland Trailblazers. In addition to opening night on TNT, tonight begins the countless number of 'The Closer' & 'Saving Grace' commercials. It just doesn't make any sense. I figure the NBA attracts males in the 18-49 age group. Being a member of that demographic, I can say that I have no interest in those two shows. Come on, TNT...show some TNA!